About Us

This is a fashionable age and fashion has a lot of influence on our lives. In fact, it adds diversity to our lives by offering an aspect of enthusiasm to fight for something new and different, otherwise it would be a monotonous life if we had to dress up and act the same way.

Fashion is an expression of a distinctive style, especially in clothing, footwear, accessories or make-up. It belongs to the style of doing something, looking different and dealing with others. It covers a wide range of categories such as behaviour, speech, actions, manners and lifestyle. There is a lot of intellectual discussion about fashion and clothing and their importance in today’s society. Fashion and clothing can be defined as many things that hold our society together. Fashion can be defined as a norm or style of dress, manners and socializing, while clothing is defined as clothing collectively. If fashion and clothing were removed from our lives, there would be no room for individuality and the world population would be the same. There would also be a loss of distinctions between social classes, which was very definite in the eighteenth century, but is still present today. The eradication of fashion and clothing would also change the dynamics of the social world and social relations.

Mod, short for ‘modern’, refers to a youthful lifestyle that emerged in London during the 1960s and spread rapidly to other parts of the world. Fashion is not only desirable but also satisfying. It is very common for young students to be attracted to fashion and start following trends instantly so that fashion has a strong influence on our youth. Fashion has a continuous impact on society. It affects our views and attitudes towards social culture. We introduce new ways of life through fashion and create awareness within ourselves to re-establish a new line of customs. It is one of the main social statements for students to make an appearance outside their social circle. Malcolm Barnard says in his book Fashion as Communication: “Fashion and clothing have always been explained as forms of communication” (39). Students use fashion to exchange their feelings and beliefs. They use fashion as a form of social contact with reference to the scrutiny of all kinds of people. Fashion is a way of communicating to the world what their personality really says.

The 1920s is called the Age of Flamboyant Youth because of its wild, jazz expression. In this period the energy of youth was released in a new way and no style seemed too ridiculous to become a haute couture fashion. Our world has become globalized. Celebrities play a very important role in young people’s lives. Students admire their favorite icons to keep up. While watching television or using the Internet, they can easily be drawn to a variety of fashion concepts. In addition, students idealize their favorite celebrities and always have the desire to look like them, so they do everything possible to imitate the appearance and lifestyle of their idols. They are trying to capture all the fashion in their society to improve their personality. Every time they socialize, they talk about new things that can be adapted. They use unnatural forms of expression, speech and mannerism in their routine lives, which is relatively artificial.